Web and Internet Marketing

• From simple static to dynamic interactive sites we work with you to define your internet goals, plan and recommend, create, develop content, and more. We can guide you through the unfamiliar world of things like coding, programming, hosting, .php, .asp, SQL, MySQL,.net and javascript?
• We can use our very own innovative search engine optimization techniques to increase your traffic!
• We can design eye-catching banner advertisements
• We can design, send and manage targeted Email Marketing Campaigns and help you to build your mailing lists.
  

Marketing Communications and Content Development

Marketing Communications is one of the most important, least expensive and most overlooked Marketing tool available. Don't cast aside the power of communications because you're busy. We can handle the project for you and deliver success. Both Cathy and John are highly accomplished communications experts and can focus on your awareness goals - while you take care of business. With years of sales, marketing and fire protection industry experience we can put together simple, cost-effective programs to raise awareness for your product, service and/or company.

• We can write your press and new product release and send it electronically to hundreds of magazines.
• Write, design and send newsletters to existing and potential customers.
• Customer Testimonials, Case Histories, Success Stories, Company Profiles, all go a long way as a communications tool, sales tool and channel support tool.
• Communicate with end users, customers, distributors, and other selling influences on a regular basis ... Keep them informed. An integrated marketing communications program can create awareness at reasonable costs.
• Marketing and Services bulletins are a necessity to keep your channel partners informed. We can help you integrate this process.
• Targeted direct "snail" and "email" communications. And ... We can manage your subscriber list and help you integrate email capture into your web site for adding subscribers.
• We design, write, edit, and produce technical publications for a wide variety of audiences, including magazines, end users, engineers and manufacturers.

Tip:
Going to a trade show? Let attendees know you'll be there and invite them to your booth. It's a simple and inexpensive communication that will increase your booth traffic. Ask your show coordinator is they have a pre-attendee list you can use or purchase.

Graphic Design and Illustration

• Corporate Branding/Logo Design for a consistent image.
• Large Posters and Trade Show Graphics.
• Collateral material from sales brochures, flyers, and postcards to spec/data sheets, manuals and application guides ... we can provide an all in one solution from content to design and printing - saving you the hassle.
• Our technical writers have years of fire protection industry experience, and our suite of designers can help you produce your brochures, cut sheets and data sheets hassle free.
• We can print and deliver as you need it.
• Product and location photography services available.

Media Planning, Placement and Ad Design

We can run the entire process for you or you can pick and choose what you want us to do.  We can work within your budget. 

• We can work with you to help define your advertising goals. 
• We can review your product and market and recommend a annual media plan based on: print and/or electronic advertising; local or national advertising; fire industry publications vs vertical market publications and more.
• We can design, write and place advertisements for you; monitor the leads received from your advertising; ... and we'll even keep a look out for "Free Advertising" or Listing" opportunities to make sure you get the most out of your media placement.

Market Analysis and Reports

Headed by Lee DeVito, this team can produce comprehensive market analysis and research reports.  His team has prepared several specific reports for individual fire protection equipment manufacturers. 

The most recent Public report produced by Mr. DeVito:

Fire Alarm Systems - Market Analysis, 2007 - 2010 - A comprehensive business tool to gauge your company's performance, revenue, and business potential in the domestic fire alarm system industry. This report is focused on market analysis information and projections. The report is intended to present a view of the anticipated available market for fire alarm systems manufactured for the commercial market. Users can determine market needs for their products or services, and compare their regional and occupancy sales levels to the market estimates to gauge how they are doing. Contact us for information on how to purchase this report.